Bringing Cloudflare reports to life
I led the creative of several pivotal high-visibility reports during my time at Cloudflare. The reports outlined below were major assets for the company with a more bespoke creative approach necessary for two very different audiences. My role was producing layouts and visuals, aligning participating teams on direction, and ensuring each report was released on schedule, in spite of delays throughout the process. Below are overviews on Cloudflare's 2025 Impact Report and 2026 Security Signals Report.
2025 Cloudflare Impact Report
Project role: Creative Lead
Core team: Olivia Luna, Angie Calderon (Brand Design), Susan Olsen (Creative Director), Eunice Giles (Manager), Mariela Rodriguez (Project Manager), Patrick Day, Grace Bennett (Impact Team)
Illustration credit: Kari Linder, Emi Yasaka, Aishwarya Sadasivan
Cloudflare's Impact Report is released annually and serves as a record of the company's corporate responsibility practices. It covers ESG (environmental, social, governance) initiatives and how they tie into the company's broader mission to "help build a better Internet". The report has also become a collective creative showcase in its own right, combining illustration, photography, typography, and color into one vibrant body of work. I led and produced creative for the 56-page 2025 report.
Unused concepts submitted two years prior were used as reference. Credit: Olivia Luna
The ask
Cloudflare's Impact Report has been divided into 5 sections for all releases so far. Each section is introduced with its own color and curated photography to represent it.
- Introduction (Orange)
- A better Internet is principled (Blue)
- A better Internet is for everyone (Purple)
- A better Internet is sustainable (Green)
- Appendix/disclosures
Because the main and section covers set the feel and tone of the entire report, these covers had historically been an effort that included our entire brand team contributing ideas. After a few years of accumulated concepts, the decision was made to revisit some and use them as inspiration and reference to create something new but reminiscent. Rather than pull in the entire team, I was tapped to take this refresh on individually.
The process
I started with iterations on the front cover of the report. The Impact team was specific about certain details they wanted; the goal was to capture those requests and reference the designs above, while still presenting something that felt new.
Working within brand limitations on font and color, I used different font weights and sizes to add visual interest. For color, I pulled in a bit of raspberry from our brand palette and warped the gradients with different techniques to add more dimension. Referencing the atmospheric glow often seen in photos of Earth from space, I experimented with light effects and even faint images of stars and galaxies.
The final cover. Our signature flare curve intersects with the Earth, creating a symbolic glowing moment of impact.
After the front I completed the section covers, while the Impact team began to share with us copy and data for the inside pages. As content became available to us, I defined the structure for the page layouts. The Impact team wanted to emphasize chapter titles under each section with bigger copy than the previous years, with some chapters spanning multiple pages.
To introduce new chapters, I used prominent blocks positioned to the left of each page, color-coded for each section and paired with a related illustration. Special pages that spotlight important initiatives at the company with full page color and illustrations added more interest to most chapters.
The outcome
Despite time constraints and shifting directions, we released the report on time — a three-month sprint that was a heavy lift for both teams. It was a true collective effort, pulling in direct support from my team and from our library of illustrative work done by several designers over the years. The report was announced during a company-wide meeting and via press release to great reception.
2026 Cloudflare Security Signals Report
Project role: Creative Lead
Core team: Susan Olsen (Creative Director), Eunice Giles (Manager), Mariela Rodriguez (Project Manager) Khalid Klark, Ramy Houssaini (Field Marketing), Amy Higgins, Elaine Dzuba, Greg Thomas (Content Marketing), Trevor Lyness (Product Marketing)
Cloudflare's Security Signals report is released specifically for CxOs in the cybersecurity space, highlighting 'faultlines' in security that they need to keep front of mind. I led the creative for the inaugural release in 2025 and was tapped again for the 2026 edition, its second year. In contrast to the Impact Report, Security Signals leans more on abstract stock imagery and data visualization, catered to a more buttoned-up and formal executive audience.
The 2025 Cloudflare Signals report
The ask
The inaugural release of the report in 2025 set the stage for its second release. The initial report was one of the most downloaded assets of the year and the 2026 version needed to look and feel like an elevated second edition from the same family. Because the report was seen as an essential asset to the company, it couldn't veer too far from our core brand in creative direction, but it still needed to feel distinct and separated from our standard templates.
The release of both reports also coincided with large conferences pivotal to field marketers at Cloudflare who were on the ground pitching our solutions to potential partners and customers. This set a firm deadline for release, to ensure they could use this report as a tool for their talk tracks.
The process
The Signals report was more focused on using stock imagery to reflect the overall theme of "antifragility" in a somewhat abstract way. Antifragility was coined to describe systems that improve, get stronger, or thrive when exposed to stress, shock, and chaos. With this in mind, I leaned on imagery that reflected these themes in understated ways.
- Spiral staircase architecture: A spiral can flex, stretch, and absorb shock or twisting forces without breaking — a rigid straight line would snap under the same stress.
- Mycelium network: These natural fungal networks operate much like the internet, connecting organisms together to help them thrive and even warn of dangers.
- Slot canyon (Antelope Canyon): This canyon was formed due to flash flooding and erosion, becoming sturdier and more beautiful with time.
- Tree root network: Trees are some of the most resilient organisms on Earth, with deep root networks that can stay alive for centuries, despite external conditions.
The final cover used an image that depicted Kintsugi, the traditional Japanese art of mending cracks in broken pottery with a natural metallic lacquer. Kintsugi reflects the philosophy of embracing flaws, and becoming stronger because of them.
The theme was eventually changed to 'Autonomic Resilience,' which echoed the same meaning as antifragility. The report was a call for its audience to adopt systems that could automatically detect and withstand stress, contain failure, and continue operating. The imagery chosen for the inside pages drew from themes in each chapter. We purposely avoided generic-feeling corporate images of people, leaning into more abstracted digital art instead.
While the content and field marketing teams developed the inside copy, I created the framework for the pages. The process was much like that of the Impact Report — working against the clock with incomplete content for much of the timeline. That made it critical for all contributing teams to stay collaborative, aligned on shared goals, and alert to limitations and approaching deadlines.
The outcome
The 43-page report was regarded as such a vital asset that I was asked to produce a print version (seen above) to act as a tool field marketers could bring on the ground for conversations with their C-suite audiences. Spanning a cross-functional effort between 4+ teams, the report stood as a clear result of effective collaboration.
Copyright © 2026 Tana Emelogu
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